-- Video Demos … for V/O Artists? --
(And a little V/O Demo History - from Reel-to-Reel to MP3)
I entered into the business of voice-over just about the time demo reels were still transitioning from reel-to-reel to cassette.
Early-to-mid-1980s … the Compact Cassette had been available to the public for 15+ years and some VO artists were still sending out those 6”square R to R boxes (with photo on the front) containing a 5-inch reel of 3-5 minutes of magnetic audiotape. Agent or casting director would have to thread the tape around rollers & a play-head…
They would actually spend more time loading the tape than they probably do LISTENING to a demo THESE days.
Those were the days…
I put together my 1st demo in about 1988 (creation was on a reel-to-reel machine) then transferred to cassettes to send out.
Age of the disc...
Fast-forward (no pun intended) to about 1995, and a little ahead of the curve, did a CD demo - and again, the compact disc had been in existence for about 10-15 years yet took a little while to catch on as a medium for artist demos.
The CD was slick, certainly higher fidelity than cassette and could be put in a producer’s library with spine showing the artist’s name (and sometimes category). CDs on a shelf took up less horizontal room than cassette & R-to-R boxes.
The Internet Age & MP3 tech
Late 90s and early 2000’s introduced (widely) the Internet. MP3s began to shake things up and change, among other things, the way we store and share audio information.
Instead of having to mail out a CD and hope the person kept it in their library and not scratched or indeed become a “drink coaster” (I beat them to the punch when I mailed out my demo CDs with a cover letter with something like, “Here is my latest coaster, for your consideration…” :-)
In the late ‘00s, CD demos started being replaced with link to the website, at which folks could (can) just click and listen and/or DL an MP3.
Now of course, one is hard-pressed to find any producers hanging onto or requesting CDs - much less cassettes or R toR reels (like “dialing your phone,” it’s interesting how sometimes people still retain the old language, e.g., “Can I listen to your V/O reel online somewhere”?)
Voiceover – Video Crossover
As you folks who also do on-camera know, looking back 10, and certainly 20 years ago, trying to get copies of one’s work (usually on VHS or ¾ inch video cassettes or even DVDs) could prove problematic.
If a production company didn't charge talent for it, that means that a producer - on his own dime - would have an editor either find the section of the project (on which the talent worked) and create a tape or DVD + postage & sending out to the talent.
Many times we didn’t get that copy.
Digital Video + Internet = Paradigm Shift
With the advent of digital video, the Internet, as well as sites like YouTube and Vimeo (starting to really ramp up I’d say about 2007-ish) many of our on-camera & V/O projects are now being posted online “automatically” by our clients and are available by either “Yoogling” the project name and/or simply requesting links from the client.
The Tooth is out there... (apologies in advance for the pun :-)
Indeed, a lot of your work is probabaly out there! I was recently able to find a video of a project I’d done in the mid to late 90s; a toy commercial for, “Zoids!” Also, just found as announcer in an old (circa 2000) commercial for Oral-B toothbrushes (faces were painted onto hands and yes, the “actors” were basically hand models/puppets).
The Next Evolution
I believe video voiceover demos are the wave of the future – certainly for those folks who have done a number of projects ending up on video, such as TV commercials, corporate training films/videos, etc.
In essence, V/O compilation videos add a new element to one’s marketing toolkit.
If you have any interest in possibly putting a video compilation demo together, feel free to read the info below As well as the other pages on this website.
Regardless, Thanks for reading my blog thingy! Here’s to y’all having a terrific and successful 2015!!
As a video editor, it is my goal to create a simple yet effective compilation reel of "the best of the best," to showcase my client's abilities based on the footage I hot I have on hand.
After I get video files (or links) from my client (voiceover or on-camera talent) I get any notes I can from the talent as to which order and which portions of clips they and/or their agent may want me to use, etc. and then go to work assembling a compilation reel of not much longer than 1.5 minutes total time, if that.
Some folks like to stretch it to up to 2 minutes, as it’s been found that the retention rate on a video is it better than pure audio. In this visual world, we are so accustomed to viewing something along with our audio, so this new paradigm tends to work quite well.
With video, a production person can not only get an idea of a performer’s audio range, but also can be left with the impression of a higher level of reliability and professionalism.
If I can get access to I’d say bare minimum 4 video copies of a talent’s work, I can usually put something together that will heighten the perception of that talent by the folks of which perception/viewpoint matters most.
I have samples of some of my work here on my editing site: (editorman.com and editingman.com). If you mention this article, I’d be happy to give you a 20% discount for your 1st video.
If you have enough content (in more than one category) for several videos (multiple categories) I’d be happy to work out a package price of some sort.
For more information, scroll up and select, "Info and Pricing" to find out more.
Cheers and thanks again for stopping by!!